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Our 35 years of experience means that we know Denver inside and out. Learn more about the Denver neighborhood that is right for you!

The land of the Village has a long and proud history beginning with pioneers and Native Americans who first settled this area. During the 1860s, settlers came from the east … Read More

Thornton consisted solely of farmland until 1953 when Sam Hoffman purchased a lot off Washington Street about seven miles north of Denver. The town he laid out was the first … Read More

Often confused with Park Hill, Cole, or the City Park neighborhoods, Clayton is a distinct neighborhood as defined by the city of Denver. The neighborhood is named for the historical … Read More

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The Lucero Team powered by Keller Williams Urban Elite

Mariah brings an authentic approach to Real Estate. Her mission statement is to create harmony and simplicity for her clients by remaining trustworthy, positive and straightforward. She strives to make … Read More

Lupe Madril

Lupe brings significant professional experience to the Lucero Financial Group team. She served nine years as an assistant for a commercial brokerage company, and for the past five years has … Read More

Eugene R. Lucero (Gene Lucero) is the CEO and Principal of the Lucero Financial Group that includes Lucero Real Estate, Lucero Mortgage, and Lucero Tax & Accounting located in Denver, … Read More

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The Lucero Financial Group

The Lucero Real Estate Team, powered by Keller Williams Reality Urban Elite

The Lucero Real Estate Team, founded by Gene Lucero in 1983, combined its business with other local real estate veterans to establish the new Keller Williams Urban Elite market center. Lucero Real Estate powered by KW Urban Elite provides award winning residential and commercial real estate services in the Denver metro area. The Lucero Team is located in the new retail space inside Plaza38 at Lowell on 3550 W. 38th Ave.  

Lucero Mortgage

Lucero Mortgage, formerly known as Colorado Tierra Mortgage, is Lucero Financial Group’s mortgage partner. Lucero Mortgage has been proudly serving the Denver community since 2000 by providing residential financing including FHA, VA, conventional, jumbo and reverse mortgages. Lucero Mortgage also offers small business, commercial, and SBA financing.

Sonrisa Holding, LLC.

Sonrisa Holding, LLC is a real estate investment partner of the Lucero Financial Group.  It presently includes Plaza38 at Lowell among its varied holdings. Sonrisa Holding is comprised of various land, retail and numerous residential investment properties. It is an entity that continually seeks out innovative projects and pursues interesting new opportunities.

Plaza38 at Lowell

Plaza38 at Lowell is a beautiful, new multi-use shopping center with 30,000 square feet of retail space located at the ground level of the Alexan West Highlands apartment complex on the corner of 38th Avenue and Lowell Boulevard in Denver. Plaza38 at Lowell contains both retail shopping as well as a Food Hall space with several of Denver’s finest bars and restaurants.